1-Serves customers by helping them select products.2-Drives sales through the engagement of customers, suggestive selling, and sharing product knowledge.3-Greets and receives customers in a welcoming manner.4-Responds to customers questions.5-Directs customers by escorting them to racks and counters.6-Provides outstanding customer service.7-Documents sales by creating or updating customer profile records.8-Manages financial transactions.9-Processes payments by totaling purchases, processing checks, cash, and store or other credit and debit cards.10-Alerts management of potential security issues.11-Assists with inventory, including receiving and stocking merchandise.12-Keeps clientele informed by notifying them of preferred customer sales and future merchandise of potential interest.