Job Title: Digital Marketing Executive (Meta Ads Specialist)(Female Candidate Required)Job Location: Kolkata, IndiaIndustry: IT-Software / Software Services / Digital MarketingJob Type: Full-TimeExperience Required: 4 to 6 YearsNo. of Openings: 2Salary Range: 3,00,000 4,00,000 Per AnnumJob SummaryWe are looking for a result-driven Digital Marketing Executive with strong hands-on experience in Meta (Facebook & Instagram) Ads and performance-based marketing. The ideal candidate should be capable of planning, executing, optimizing, and analyzing paid ad campaigns to generate high-quality leads and measurable ROI.This role is best suited for a female professional who is analytical, creative, and performance-focused.Key ResponsibilitiesPlan, create, and manage Meta (Facebook & Instagram) paid ad campaigns.Design ad creatives (basic copy + creative coordination) and A/B test ads.Optimize campaigns for leads, conversions, reach, and ROI.Monitor daily ad spend, CTR, CPC, CPA, ROAS, and other KPIs.Perform audience targeting, retargeting, and lookalike audience creation.Analyze campaign performance using Meta Ads Manager & Analytics tools.Generate regular performance reports and actionable insights.Coordinate with content/design teams for ad creatives and landing pages.Continuously experiment with ad formats, creatives, and funnels.Ensure budget optimization and performance scaling.Key Skills RequiredStrong expertise in Meta Ads (Facebook & Instagram Ads)Performance Marketing & Lead GenerationCampaign Optimization & ScalingAudience Targeting & RetargetingAd Analytics & ReportingA/B Testing & Conversion OptimizationBasic understanding of creatives & ad copiesGood communication and coordination skillsPreferred Candidate Profile46 years of proven experience in paid digital advertising.Prior experience in lead generation, education, IT, finance, or service-based campaigns preferred.Hands-on experience with Meta Ads Manager is mandatory.Analytical mindset with performance-driven approach.Female candidates only.Based in or willing to work from Kolkata.Why Join UsPerformance-focused role with growth opportunities.Exposure to high-budget, conversion-driven campaigns.Professional and supportive work environment.Opportunity to scale campaigns and take ownership.