Go-to-market Strategy Job Vacancies in Surat

Offline / Field Marketing Plan and execute monthly lead generation activities through colleges, universities, cafs, tuition classes, and societies Develop institutional tie-ups for seminars, workshops, and student outreach programs Execute co-branding activities with educational institutes and partner brands Plan BTL activities, student engagement drives, and on-ground promotions Monitor field team performance and ensure daily lead reportingOnline Marketing Coordination Coordinate with Google Ads, SEO, and Meta Ads agencies Plan monthly digital campaigns for lead generation and brand awareness Track campaign performance, CPL, ROI, and optimize budgets Work closely with designers/content team for creatives, landing pages, and ads Ensure strong presence across social media platformsTeam & Target Management Manage and supervise marketing executives in Ahmedabad and Surat Assign monthly targets and track performance Ensure achievement of minimum monthly lead generation numbers Maintain marketing MIS, reports, and performance dashboardsStrategic Initiatives (Added Value) Develop referral marketing channels with tuition classes and student influencers Plan education seminars, fairs, and admission events Build corporate and community partnerships for brand visibility Identify new local marketing opportunities for student acquisition Work closely with counselling team to improve lead quality and conversions Lead Generation & Field Marketing Institutional Tie-ups & Seminar Planning Digital Marketing Coordination (Google Ads, SEO, Meta) Team Handling & Target Achievement BTL Marketing & Student Outreach Reporting, MIS & Performance Tracking Strong communication and vendor management skills 35 years of experience in Education / EdTech / Overseas Education / Field Marketing Experience in managing both online and offline marketing Proven track record of achieving lead targets Ability to handle multi-city teams