1 Drive tertiary sales through influencer conversions and consistent coil movement via electricians, Contractors & other influencers 2 Promote NPD and focused SKUs via product demos and benefit-based selling at influencer sites 3 Execute Nukkads, ensure app registration, tier upgrades, and influencer recognition and coordinate for Kabel Shops and other engagement events 4 Generate IB leads, coordinate with MDMs for site level conversions, coordinate with sales team for order closure and service 5 Collaborate with MDM for daily planning, execution tracking, and resolution of on-ground challenges 6 Create demand at KDs by influencing site-based pull-through and ensuring consistent product movement and increase influencer base 7 One-on-one site visit for electrician conversion and throughput extraction Technical Competencies Behavioural Competencies Understanding of electrical products (wires & cables) and influencer channels (electricians, contractors) High energy, execution-focused, and targetdriven Working knowledge of mobile-based reporting (Workozy, LMP apps) Strong interpersonal and communication skills Basic computer proficiency - Excel, WhatsApp, and field reporting tools Ability to work independently in the market and coordinate across functions Language Preference: Hindi / English/(Local Regional Language) Desired Source (Target Industry/Companies): Industry: Electrical wires, cables, lighting, switches - e.g., Finolex, Polycab, Anchor, Havells (channel or influencer-facing roles) Candidates with strong influencer connect (Electrician/Contractor/IB) in local territory preferred