- Develop and maintain strong, long-lasting relationships with key customers, retailers, and distributors to enhance customer loyalty and satisfaction.- Create and implement customer retention strategies such as loyalty programs, personalized offers, and post-purchase follow-ups to increase repeat business.- Address customer inquiries, complaints, and concerns in a timely and professional manner, working to resolve issues and maintain positive relationships.- Work closely with the sales team to identify new business opportunities, provide customer insights, and support the achievement of sales targets and growth.- Regularly collect feedback from customers about products, services, and overall experience to identify areas for improvement and ensure customer satisfaction.- Gather and analyze customer and market data to provide insights into customer preferences, purchasing behavior, and trends, and inform marketing strategies.- Manage a portfolio of key accounts, ensuring that their needs are met, expectations are exceeded, and the relationship is nurtured for long-term success.- Coordinate with marketing and sales teams to design and implement promotional campaigns and special offers aimed at enhancing customer engagement and driving sales.- Provide customers with up-to-date product information, pricing, and promotional details to enhance their purchasing decisions and experience.- Monitor customer interactions and performance metrics, generating regular reports on customer satisfaction, retention rates, and feedback to share with management.- Collaborate with various departments (sales, marketing, logistics, and finance) to ensure smooth service delivery, order fulfillment, and customer satisfaction.- Educate customers on the benefits and features of FMCG products to enhance their understanding, increase sales, and improve brand loyalty.