Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets Generate leads and cold call prospective customers Meet with customers/clients face to face or over the phone Foster and develop relationships with customers/clients Understand the needs of your customers and be able to respond effectively with a plan of how to meet these Have a good understanding of the businesses' products or services and be able to advise others about them Seek ways of improving the way the business operates Attend seminars, conferences and events where appropriate