Develop sales strategy: Create a sales plan that aligns with the company's overall strategy Set sales goals: Set targets for sales teams to hit or exceed revenue forecasts Hire and train salespeople: Recruit and train new sales representatives Motivate sales team: Encourage sales teams to generate leads and build client relationships Manage sales pipeline: Manage the sales process, including sales leads and opportunities Report on sales activity: Track sales performance and compare it to key performance indicators Manage sales budget: Ensure the sales budget is adhered to