1. Identify press opportunities through evolving issues2. Develop content for broadcast, print, and online distribution channels3. Negotiate with media channels to close competitive deals4. Ensure that key messages align with vital business strategies5. Serve as the organization's media liaison and formal spokesperson6. Facilitate press conferences and briefings7. Scan media marketplace to keep up-to-date on the latest media trends8. Monitor all campaigns, and report on results9. Create and manage the organization's social media profile and presence10. Promote additional projects to support new product launches11. Build long-term relationships with media houses13. Manage the organization's media budget