Urgent opening for Export Sales Head in Food Industry @ ChandigarhRequired Qualifications & ExperienceMBA / PGDM (Sales, Marketing, International Business) preferredGraduation in Commerce / Business / Food Technology is an advantage1018 years of experience in International FMCG / Food Export SalesMinimum 5+ years handling multi-ethnic / independent retail marketsStrong exposure to Canada / UK / EU / Middle East preferredThe Head Multi-Ethnic Independent Retail Markets (Export) will be responsible for driving revenue growth, market penetration, distributor expansion, and brand leadership across ethnic & independent retail channels globally. The role demands strong export sales strategy, distributor management, GTM execution, and cultural market understanding.Key Responsibilities:1. Market Expansion & Revenue GrowthLead end-to-end export business for multi-ethnic & independent retail marketsDevelop country-wise and region-wise expansion strategiesAchieve annual & quarterly sales, margin, and volume targetsIdentify new ethnic clusters, cities, and high-potential retail belts2. Distributor & Channel DevelopmentAppoint, onboard, and scale importers, distributors & master distributorsDrive secondary sales, retailer coverage, and shelf visibilityBuild strong relationships with ethnic wholesalers & independent chainsDefine distributor KPIs, incentives, and performance reviews3. Brand Building & Trade MarketingStrengthen brand presence in ethnic communities (Indian, South Asian, Middle Eastern, Asian, African stores)Plan and execute:In-store promotionsSampling & demosFestival-led activation (Diwali, Eid, Ramadan, Christmas, Vaisakhi, etc.)Coordinate with Marketing & Branding teams for localized campaigns4. Product Strategy & LocalizationAlign SKUs, pack sizes, pricing, and flavors to ethnic consumption patternsProvide market insights for:New Product Development (NPD)Private label & white-label opportunitiesEnsure compliance with local regulations, labeling& certifications5. Export Operations & Compliance (Strategic Oversight)Coordinate with logistics, planning, and finance teams for:Export documentationForecasting & inventory planningCredit cycles & risk managementEnsure smooth execution aligned with international trade norms6. Leadership & Cross-Functional CollaborationAct as Growth Leader for the multi-ethnic export verticalLead internal teams and external partners with ownership mindsetWork closely with:International MarketingSupply Chain & ProductionQuality & RegulatoryFinance & Compliance7. Data, Reviews & Strategic PlanningTrack performance through weekly dashboards & monthly reviewsLead 90-Day War Room execution with action-oriented outcomesPresent market insights, growth plans, and risks to leadershipKey Performance Indicators (KPIs)Export revenue & profitability growthDistributor activation & productivityRetail store penetration & shelf presenceMarket-wise sales velocityNew distributor onboardingBrand visibility & repeat off takeCompliance & execution efficiencySkills & CompetenciesExport sales & distributor management expertiseDeep understanding of ethnic consumer behaviorStrong negotiation & relationship-building skillsStrategic thinker with execution capabilityFinancial acumen (pricing, margins, credit)Leadership & stakeholder managementJob Type: Full-timeBenefits:Food provided