* Developing and implementing the annual sales strategy * Establishing performance goals and standards for sales team * Monitor daily sales performance of sales team and provide feedback * Identifying opportunities to expand sales and increase market share * Building customer relationships and developing new customer contacts * Keeping up-to-date with current market trends * Establishing sales objectives and organizing resources to meet them * Training, developing and motivating sales team * Assisting in preparing budgets and business plans * Assessing the effectiveness of sales techniques and strategies * Handling customer complaints and disputes * Analyzing sales data to identify areas for improvement * Liaising with other departments in the organization (Marketing, Inventory Control, Credit, etc.) * Working with other departments to ensure successful execution of sales promotions * Participating in external events to promote the company's brand * Keeping up to date with competitor activities * Reporting to senior management on sales performance.