* developing and implementing the annual sales strategy
* establishing performance goals and standards for sales team
* monitor daily sales performance of sales team and provide feedback
* identifying opportunities to expand sales and increase market share
* building customer relationships and developing new customer contacts
* keeping up-to-date with current market trends
* establishing sales objectives and organizing resources to meet them
* training, developing and motivating sales team
* assisting in preparing budgets and business plans
* assessing the effectiveness of sales techniques and strategies
* handling customer complaints and disputes
* analyzing sales data to identify areas for improvement
* liaising with other departments in the organization (marketing, inventory control, credit, etc.)
* working with other departments to ensure successful execution of sales promotions
* participating in external events to promote the company's brand
* keeping up to date with competitor activities
* reporting to senior management on sales performance.