Plan, create, optimise, implement and manage Google paid search & social media campaigns fora variety of clients Facilitate scaling brand awareness, grow and expand companys social media presence throughvarious social media channels. Create actionable plans to both grow and maintain followers through popular social mediaplatforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn Create, manage and execute the social media calendar and relevant activity for all platforms. Understand client goals & implement strategies for campaign structuring, targeting, creatives,Betas and other facets of paid search & social media marketing Perform competitive analysis, research new opportunities, and use data to provide strategicrecommendations that support client growth Collaborate with the content, creative and other related teams to streamline tasks, communicateeffectively and produce high-quality creative graphics, GIFs, and videos that are on-brand andfollow brand style guidelines Develop a deep understanding of the target audience to define positioning, strategy, and creativeto strengthen the brand presence on social media. Ensures brand consistency in taglines, social media messages, copy through tone and voice Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/Facebook Advertising/ Display etc.) Tracking daily, weekly & monthly KPI's to provide actionable insight into the success factors andareas for improvement in performance & generate weekly and monthly client reporting for allmajor metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep up to date with latest developments/digital across Social, PPC and Paid Media and monitorthe activity of brand competitors Monitor and administer Google analytics dashboards, reports, and key reporting tools, and pointout key areas of importance in accordance client goals.