A Marketing Manager, or Strategic Marketing Manager, is a marketing professional who is responsible for developing, executing and managing a companys marketing efforts to promote its brand, products or services. Their duties include developing marketing strategies, conducting market research and managing the companys public relations efforts. Marketing managers create, guide and implement a companys marketing initiatives and ensure that they align with the companys values and resonate with the target audience. Some of the duties and responsibilities of a marketing manager include the following: