The primary role of a digital marketing executive is to get the word about our brand out in the digital space. Here are the digital marketing roles and responsibilities of a digital marketing executive. Develop, implement, and manage marketing campaigns that promote the products and services of a company. Enhance brand awareness in the digital space. Drive website traffic and acquire leads. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, social media, and display & search advertising using web analytics tools. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc Track the website traffic flow and provide internal reports regularly Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Edit and post content, videos, podcasts, and audio content on online sites. Promote companys product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc.