Marketing Manager Graduate Experience Jobs in Chennai

Job Description -Marketing Manager (Service & Product Marketing)PositionMarketing ManagerReporting ToCEO / FounderLocationChennai (On site)Experience8-12 Years in B2B technology marketing, with at least 3 years owning a marketing functionRole TypeHands-on individual contributor initially (70% execution), building a team over 12-18 months Industry PreferenceIT Services, SaaS, Product Engineering, Cloud, AI, Digital Transformation.________________________________________Role PurposeWe are seeking a dynamic and result-oriented Marketing Manager to lead the marketing function that supports business growth across our Software Products and IT Services business. The role is responsible for building the company's brand, driving demand generation, supporting enterprise sales, launching new software products, and executing integrated marketing strategies across digital and offline channels.The ideal candidate brings deep experience in B2B enterprise marketing - preferably in Software Products, SaaS, AI Solutions, Enterprise Applications, Digital Transformation, or IT Services - service marketing, product marketing, demand generation, digital marketing, content strategy, branding, and marketing operations.________________________________________Key ResponsibilitiesA.B2B Marketing Strategy & Go-To-Market (GTM) Create a comprehensive annual marketing plan aligned closely with corporate revenue targets and the company's 3-5 year growth roadmap Develop differentiated GTM strategies for each product/service line: SaaS platforms, GovTech solutions, ticketing systems, custom software, and managed IT services. Position the company as a trusted digital transformation partner across enterprise, government, and institutional segments. Drive strategic market entry planning to expand into new geographies and untapped market segments. Collaborate with Sales Team to align marketing investment with pipeline and revenue priorities.B. Demand Generation & Lead Pipeline Generate high-quality B2B leads through integrated digital and offline marketing initiatives. Plan, execute, and optimize multi-channel demand generation campaigns across LinkedIn, targeted email marketing, and tech-specific networks to drive high-quality Sales Qualified Leads (SQLs) and product sign-ups. Empower the sales engineering team with qualified Marketing Qualified Leads (MQLs) and design structured Account-Based Marketing (ABM) programs for high-value targets. Continuously monitor lead conversion metrics, optimize funnel velocity, and enhance campaign performance. Coordinate participation in industry events, IT expos, government digital summits, and product demonstrations to generate qualified pipeline Drive inbound marketing through thought leadership content: whitepapers, case studies, product videos, solution blogs, and webinarsC. Product & Brand Marketing Formulate product positioning, messaging frameworks, and distinct value propositions that resonate with target personas. Plan and flawlessly execute end-to-end product launches to build strong initial market momentum. Produce high-converting product brochures, professional solution decks, analytical case studies, detailed customer success stories, and instructional/promotional videos. Manage the company website, LinkedIn profile, and all digital assets with regular SEO-optimised updates and content refreshes.D. Sales Enablement & Sales Alignment Coordinate with the Sales Team with high-impact tools: pitch decks, competitive intelligence sheets, ROI calculators, battlecards, and client testimonials that accelerate the sales cycle Ensure smooth marketing-to-sales handoff through defined MQL criteria, lead scoring frameworks, and CRM hygiene practices. Build and maintain a reusable credential and case study library covering all verticals and delivered projectsE. Digital Marketing & MarTech Operations Own and continuously improve the company's full digital presence: website SEO, Google Analytics, LinkedIn Ads, email marketing automation, and content calendar Manage and optimise the MarTech stack: CRM platform, email tools, campaign analytics, and landing page tools. Track and report on all digital marketing KPIs: traffic, lead quality, conversion rates, and cost per lead. Run structured A/B testing on core campaign assets to systematically refine messaging impact and lift conversion performance.F. Market Intelligence & Competitive Analysis Continuously monitor competitor products, pricing strategies, GTM moves, and market positioning in the B2B software and GovTech space. Track government policy updates, IT procurement patterns, and Digital India scheme announcements relevant to the company's portfolio. Conduct Voice-of-Customer (VoC) research; share structured insights with product, sales, and leadership teams. Deliver monthly marketing dashboards: pipeline contribution, campaign ROI, digital reach, lead quality, and MQL-to-SQL conversion ratesG. Team Management & Budget Ownership Lead, mentor, and foster professional growth within the internal marketing team Manage the annual marketing budget with strict ROI discipline; oversee creative, digital, and events agency relationships.Final Key ResponsibilitiesDevelop annual marketing strategy aligned with revenue and business goals.Own Go-to-Market (GTM) strategy for Software Products and IT Services.Company brand across Enterprise, Government and International markets.Drive demand generation through SEO, SEM, LinkedIn, email, webinars, events and ABM.Own MQL, SQL, pipeline contribution and marketing ROI.Lead product positioning, launches, collateral and customer success stories.Enable Sales with presentations, case studies, battle cards, ROI calculators and proposal content.Manage website, CRM, marketing automation and analytics.Conduct market intelligence, competitor analysis and Voice of Customer programs.Build and lead the marketing team, agencies and annual budget.

We are looking for an experienced male Sales Manager to lead our sales team in Choolai. This full-time position requires an individual with 5 to 7 years of relevant experience.**Key Responsibilities:**- **Manage Sales Team:** Lead and motivate the sales team to reach their targets. You will support your team members and help them grow and succeed.- **Develop Sales Strategies:** Create effective sales strategies that align with company goals. This involves analyzing market trends and identifying opportunities for growth.- **Client Relationship Management:** Build and maintain strong relationships with key clients. Ensuring customer satisfaction is crucial for long-term success and loyalty.- **Performance Tracking:** Monitor team performance and sales metrics. You will evaluate sales results and adjust strategies as needed to improve performance.- **Training and Development:** Conduct training sessions for the sales team. This helps improve their skills and keeps them updated with new sales techniques and product knowledge.**Required Skills and Expectations:**- Proven experience in a sales management role, demonstrating a strong track record of achieving sales targets.- Excellent communication and interpersonal skills to effectively interact with clients and team members.- Strong analytical skills to assess sales data and market trends for informed decision-making.- Leadership abilities to inspire and guide a sales team, fostering a positive and productive work environment.- Ability to work in a fast-paced environment and adapt to changing situations while maintaining focus on the overall goals.

Drive sales growth for premium architectural and furniture hardware products. Develop and execute sales plans to achieve monthly and annual targets. Lead and manage showroom, field sales, and key account teams. Build relationships with dealers, distributors, architects, interior designers, contractors, builders, and developers. Identify new business opportunities and strategic partnerships. Monitor sales performance and ensure target achievement. Conduct market research and competitor analysis. Handle major customer negotiations and project discussions. Coordinate with procurement and operations for timely product availability. Prepare sales reports, forecasts, and MIS for management. Ensure excellent customer service and after-sales support.

As an Inside Sales Executive, you will play a crucial role in driving sales and building relationships with customers. Your responsibilities will include:- **Generating Leads:** Identify potential customers through research and outreach activities, ensuring a steady pipeline of prospects for the sales team.- **Conducting Sales Calls:** Engage potential clients via phone or video calls to understand their needs and explain how our products can benefit them, contributing to a positive customer experience.- **Nurturing Relationships:** Build and maintain strong relationships with existing customers, ensuring they remain satisfied and consider additional products or services.- **Meeting Sales Targets:** Work toward achieving monthly and quarterly sales targets by effectively managing your time and prioritizing tasks to maximize productivity.- **Collaborating with Team Members:** Work closely with other sales team members and departments to provide feedback and share insights that can help improve our sales strategies.- **Maintaining CRM Systems:** Regularly update the customer relationship management system with accurate information, ensuring that data is current and accessible for team members.To excel in this role, you should have strong communication and interpersonal skills, enabling you to interact effectively with clients. Previous experience in sales, preferably in an inside sales environment, is essential. You must be detail-oriented, with excellent organizational skills, and the ability to work independently while being a proactive team player. Familiarity with CRM software will be an added advantage.