Responsibilities Create and curate social media campaigns, including content creation, publishing, and community management. Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic. Develop and execute email marketing campaigns with A/B testing. Analyse analytics and engagement metrics to measure campaign performance. Prepare and present monthly/quarterly reports to stakeholders.Required skills and qualifications Exceptional creativity and innovative design skills Five or more years of experience (academic and professional) with design software, including Illustrator, InDesign, Photoshop, Dreamweaver Excellent communication and presentation skills Organizational and time-management skills for meeting deadlines in a fast-paced environment Desire to continue building a skill set with education and trainingPreferred skills and qualifications A bachelors degree in marketing, communication, or related fields. 3+ years of experience in digital marketing or content marketing. Experience with web analytics tools like Google Analytics and Search Console. Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc. Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing, and social media. Excellent communication, presentation, and interpersonal skills. Experience with graphic design and content production. Knowledge of website CMS and marketing automation tools. Proficiency in developing and overseeing email marketing initiatives. Familiarity with UI/UX design principles and website design best practices. Certifications in HubSpot, Google Analytics, Google Ads, or similar. Fluency in English, Hindi, and at least one regional language