Job Title: CRM Executive Department: Sales / Marketing / Customer Operations Reports To: CRM Manager / Head of Marketing / Head of Sales Job Summary: The CRM Executive manages customer databases, oversees retention campaigns, and ensures smooth lead lifecycle management across sales and support teams. The role focuses on driving customer engagement, maintaining high CRM data integrity, and optimising customer lifetime value. Key Responsibilities * Database & Pipeline Management: Maintain, clean, and segment contact databases to support targeted outreach, lead assignment, and pipeline visibility. Campaign Execution: Plan and deploy automated customer journeys, email marketing drips, SMS/WhatsApp alerts, and re-engagement campaigns. Cross-Functional Support: Coordinate with sales, marketing, and customer support to streamline lead handoffs, customer onboarding, and query escalation. Customer Retention & Loyalty: Monitor churn indicators, resolve account-level concerns, and run retention programs to maximize repeat business.Reporting & Analytics: Build dashboards tracking conversion rates, pipeline health, email deliverability, open/click rates, and customer satisfaction metrics. System Administration: Manage basic user permissions, configure standard workflow automation, and troubleshoot day-to-day user errors inside the CRM platform.Required Qualifications & Skills * Experience: 1-3 years of hands-on experience in a CRM, email marketing, or customer relations role. Tools: Proficiency in platforms such as Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics, or Klaviyo/Mailchimp.Data Literacy: Solid command of MS Excel/Google Sheets (pivot tables, VLOOKUP/XLOOKUP) for list cleaning and performance reporting.Communication: Clear written and verbal communication skills for cross-team coordination and customer-facing messaging. Education: Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.