Responsible for developing new business opportunities and managing existing customer relationships in the pharmaceutical/API industry. Identify potential customers, generate leads, conduct market research, and understand customer requirements for APIs, excipients, and specialty ingredients. Handle enquiries, prepare quotations, negotiate prices, and follow up from enquiry to order conversion. Coordinate with suppliers and internal QC/QA teams for COA, specifications, MSDS, GMP and other required documents. Monitor market trends, competitor pricing, and new product opportunities. Maintain accurate customer records and sales reports. Achieve assigned sales and margin targets while ensuring strong customer service and long-term business relationships.