Job Description: Digital Marketing Manager -Meta & PPC Lead Generation (MumbaiReal Estate -Channel Partner Firm)Job ResponsibilitiesDevelop and execute Meta and PPC strategies: Craft and implement effective Meta(Facebook, Instagram) and PPC (Google Ads, Bing Ads) campaigns aligned with thecompany's business objectives to generate high-quality leads. Campaign management and optimization: Oversee the entire campaignlifecycle, including keyword research, ad copy creation, bidding, targeting,and landing page optimization. Continuously analyse campaign performancemetrics to identify opportunities for improvement and maximise ROI. Lead generation and qualification: Develop lead generation strategies to attract andconvert potential customers. Implement lead scoring and qualification processes toprioritise high-quality leads for sales teams. Budget management: Effectively allocate and manage the digital marketing budget tooptimize campaign performance and achieve desired ROI.Data analysis and reporting: Track and analyze campaign performance metrics tomeasure ROI and provide actionable insights to improve campaign effectiveness. Stay updated on industry trends: Keep abreast of the latest trends, best practices,and algorithm updates in Meta and PPC advertising to maintain a competitive edge.Qualifications and Experience Proven track record of success in managing Meta and PPC campaigns, preferablyin the real estate industry.Minimum of [4] years of experience in digital marketing with a strong focus on leadgeneration. In-depth knowledge of Meta advertising platform (Facebook Ads, Instagram Ads)and PPC platforms (Google Ads, Bing Ads). Strong analytical skil