Building customer relationships: Maintaining relationships with existing clients, addressing issues, and providing product or service information Maintaining records: Keeping accurate records of customer interactions, purchase orders, and customer feedback Staying up-to-date: Being aware of industry trends and product knowledge Collaborating with the sales team: Working with other members of the sales team to achieve overall sales goals Providing customer service: Providing excellent customer service and support to customers Following sales scripts: Sticking to the sales script and strategy, but also improvising when needed Updating customers: Updating customers about new launches and record customer reactions to new products Liaising with other departments: Liaising with the concerned department regarding customer queries and complaints