We are seeking a seasoned Senior PPC Specialist to manage our PPC campaigns and oversee paid search budgets. Roles and Responsibilities:Ad Creation: Develop the best-paid search advertisements within budget Marketing Channels: Explore, design, launch, and optimize PPC campaigns Organic Results: Generate organic results for paid search campaigns across multiple media channels Account Management: Maintain PPC accounts on ad platforms like Google AdWords Keyword Optimization: Optimize targeted keywords for campaigns Audience Targeting: Ensure campaigns reach the targeted audience Bid Management: Proactively update bids to maximize ROI Performance Tracking: Monitor KPIs to assess performance Issue Resolution: Identify and respond to PPC ad issues Reporting: Produce easy-to-read reports for management Ad Copy: Design concise and attractive advertisement copy Campaign Updates: Update marketing campaigns based on audience response Vendor Relations: Maintain effective partnerships with PPC vendors and ad platforms Fraud Minimization: Creatively minimize click fraud Metrics Familiarity: Understand click-through rates, cost per click, cost per conversion, return on ad spend, etc. Competitor Analysis: Assess competitors to develop new strategies Analytical Insights: Provide analytical insights on campaign performance Budget Monitoring: Oversee daily and monthly budgeting Client Metrics: Track and monitor campaign metrics for each client Improvement Reports: Generate reports to identify areas for improvement Management: 25+ projects with a team Experience & Working Conditions:Experience: 3+ years of experienceWorking Days: Mon to Fri (4th Saturday working)Salary: Depends on experience, no bar for the right candidateWork Location: 801, Anand Mangal Rajnagar Club Lane, Nr. Municipal School, Ambawadi, Ahmedabad, Guj