we are seeking a seasoned senior ppc specialist to manage our ppc campaigns and oversee paid search budgets.
📋 roles and responsibilities:
ad creation: develop the best-paid search advertisements within budget 💡
marketing channels: explore, design, launch, and optimize ppc campaigns 📈
organic results: generate organic results for paid search campaigns across multiple media channels 📊
account management: maintain ppc accounts on ad platforms like google adwords 📋
keyword optimization: optimize targeted keywords for campaigns 🗝️
audience targeting: ensure campaigns reach the targeted audience 🎯
bid management: proactively update bids to maximize roi 📈
performance tracking: monitor kpis to assess performance 📊
issue resolution: identify and respond to ppc ad issues 🚀
reporting: produce easy-to-read reports for management 📑
ad copy: design concise and attractive advertisement copy ✍️
campaign updates: update marketing campaigns based on audience response 🔄
vendor relations: maintain effective partnerships with ppc vendors and ad platforms 🤝
fraud minimization: creatively minimize click fraud 🚫
metrics familiarity: understand click-through rates, cost per click, cost per conversion, return on ad spend, etc. 📈
competitor analysis: assess competitors to develop new strategies 🕵️♂️
analytical insights: provide analytical insights on campaign performance 📊
budget monitoring: oversee daily and monthly budgeting 💸
client metrics: track and monitor campaign metrics for each client 📈
improvement reports: generate reports to identify areas for improvement 📑
management: 25+ projects with a team 🕵️♂️
🏢 experience & working conditions:
experience: 3+ years of experience
working days: mon to fri (4th saturday working)
salary: depends on experience, no bar for the right candidate
work location: 801, anand mangal rajnagar club lane, nr. municipal school, ambawadi, ahmedabad, guj