Key Responsibilities1. Campaign Planning and ExecutionTraditional Advertising: Plan and manage campaigns across non-digital channels, including print (newspapers, magazines), radio, television, and outdoor media (billboards, public transport ads).Event Management: Organize and execute participation in trade shows, conferences, local community events, and in-store promotional activities.Direct Marketing: Oversee the development and distribution of print collateral, such as brochures, flyers, direct mailers, and point-of-sale (POS) materials.Partnerships: Identify, negotiate, and manage partnerships with local businesses, organizations, and media outlets for co-promotional offline campaigns.2. Collateral and Merchandise ManagementCreative Oversight: Collaborate with creative and design teams to develop compelling and brand-compliant offline marketing materials.Production: Manage the production process for all physical assets, including obtaining quotes, ensuring quality control, and overseeing timely delivery.Merchandising: Ensure that in-store displays, signage, and promotional merchandising are executed effectively across all retail locations.3. Market Research and AnalysisLocal Market Insight: Conduct on-the-ground market research to understand local customer preferences, competitor offline activities, and identify new promotional opportunities.Performance Tracking: Monitor, track, and analyze the effectiveness (ROI) of all offline campaigns, using metrics like foot traffic, coupon redemptions, direct survey results, and media placement value.Reporting: Generate regular reports on offline marketing performance, expenditures, and key learnings to inform future strategy.4. Budget and Vendor ManagementBudget Control: Manage and track the allocated offline marketing budget, ensuring all campaigns are cost-effective and deliver maximum return.Vendor Relations: Maintain strong relationships with vendors, suppliers, and agencies (e.g., printers, event organizers, media buyers) to ensure high-quality service and competitive pricing.