Job Description Offline MarketingExecutive (Clinics)Location: Mumbai (Borivali West / Ghatkopar East / Andheri West)Experience: 1 - 2 years in offline/field marketingRole SummaryWe are looking for a proactive and driven Offline Marketing Executive to increase clinicfootfall through impactful on-ground activities. The role involves executing society medicalcamps, corporate desk-drives, pamphlet drops, local partnerships, and other BTL activationsacross our clinic catchment areas.Key Responsibilities Camp & Event Execution:Plan, set up, and manage society health camps, RWA activities, senior citizen groups,and corporate wellness desks. Handle permissions, logistics, and on-site lead capture. Lead Generation:Achieve weekly/monthly lead targets. Ensure accurate data entry and timely handoverto tele-calling for appointment booking. Local Partnerships:Build and maintain relationships with gyms, yoga studios, chemists, diagnostics centers,housing societies, and community leaders to secure recurring activity slots. Pamphlet & BTL Operations:Execute area-wise pamphlet drops, standees, posters, and kiosk placements. Trackreach, response, and ROI. Territory Mapping:Identify high-potential pockets (within 3 - 5 km radius) using footfall patterns, societies,and offices. Maintain a structured activity calendar. Compliance & Brand Standards:Ensure brand guidelines, patient consent protocols, and basic medical camphygiene/SOPs are followed. Reporting:Submit daily activity reports (DAR), including leads generated, cost per lead (CPL),photos, and outcomes. Participate in weekly reviews with Marketing & Clinic Ops teams.Targets & KPIs Qualified leads per week & conversion to appointments Show-ups and first-visit conversions attributed to activities Number of activities executed per week (societies/corporates/partnerships) Cost per lead (CPL) and ROI by activity type Partner/society re-booking rateMust-Have Skills 1 - 2 years in offline/field marketing, BTL, promotions, or event execution Strong coordination, negotiation, and problem-solving skills Comfortable with fieldwork, including weekends/early/late slots when required Basic Excel/Google Sheets proficiency; WhatsApp/Photos for activity documentation Hindi/English proficiency; Marathi knowledge preferredNice to Have Experience in healthcare, wellness, or retail activations Familiarity with catchments in Western/Central Mumbai Two-wheeler preferred (conveyance as per policy)What We Offer Fixed salary + performance-based incentives (qualified leads & appointments) Training on clinic SOPs & patient communication Fast-growth environment with clear monthly targets and strong support from Marketing &Clinic Ops teams