Looking For Marketing Executive

Pravaayu Healthcare

job description �� offline marketing

executive (clinics)

location: mumbai (borivali west / ghatkopar east / andheri west)

experience: 1 - 2 years in offline/field marketing

role summary

we are looking for a proactive and driven offline marketing executive to increase clinic

footfall through impactful on-ground activities. the role involves executing society medical

camps, corporate desk-drives, pamphlet drops, local partnerships, and other btl activations

across our clinic catchment areas.

key responsibilities

�� camp & event execution:

plan, set up, and manage society health camps, rwa activities, senior citizen groups,

and corporate wellness desks. handle permissions, logistics, and on-site lead capture.

�� lead generation:

achieve weekly/monthly lead targets. ensure accurate data entry and timely handover

to tele-calling for appointment booking.

�� local partnerships:

build and maintain relationships with gyms, yoga studios, chemists, diagnostics centers,

housing societies, and community leaders to secure recurring activity slots.

�� pamphlet & btl operations:

execute area-wise pamphlet drops, standees, posters, and kiosk placements. track

reach, response, and roi.

�� territory mapping:

identify high-potential pockets (within 3 - 5 km radius) using footfall patterns, societies,

and offices. maintain a structured activity calendar.

�� compliance & brand standards:

ensure brand guidelines, patient consent protocols, and basic medical camp

hygiene/sops are followed.

�� reporting:

submit daily activity reports (dar), including leads generated, cost per lead (cpl),

photos, and outcomes. participate in weekly reviews with marketing & clinic ops teams.

targets & kpis

�� qualified leads per week & conversion to appointments

�� show-ups and first-visit conversions attributed to activities

�� number of activities executed per week (societies/corporates/partnerships)

�� cost per lead (cpl) and roi by activity type

�� partner/society re-booking rate

must-have skills

�� 1 - 2 years in offline/field marketing, btl, promotions, or event execution

�� strong coordination, negotiation, and problem-solving skills

�� comfortable with fieldwork, including weekends/early/late slots when required

�� basic excel/google sheets proficiency; whatsapp/photos for activity documentation

�� hindi/english proficiency; marathi knowledge preferred

nice to have

�� experience in healthcare, wellness, or retail activations

�� familiarity with catchments in western/central mumbai

�� two-wheeler preferred (conveyance as per policy)

what we offer

�� fixed salary + performance-based incentives (qualified leads & appointments)

�� training on clinic sops & patient communication

�� fast-growth environment with clear monthly targets and strong support from marketing &

clinic ops teams

• Experience

  1 - 7 Years

• No. of Openings

  8

• Education

  Higher Secondary

• Role

  Marketing Executive

• Industry Type

  Advertising / MR / PR / Events

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Andheri DN Nagar