Looking For Marketing Executive

Job Description - Offline Marketing

Executive (Clinics)

Location: Mumbai (Borivali West / Ghatkopar East / Andheri West)

Experience: 1 - 2 years in offline/field marketing

Role Summary

We are looking for a proactive and driven Offline Marketing Executive to increase clinic

footfall through impactful on-ground activities. The role involves executing society medical

camps, corporate desk-drives, pamphlet drops, local partnerships, and other BTL activations

across our clinic catchment areas.

Key Responsibilities

- Camp & Event Execution:

Plan, set up, and manage society health camps, RWA activities, senior citizen groups,

and corporate wellness desks. Handle permissions, logistics, and on-site lead capture.

- Lead Generation:

Achieve weekly/monthly lead targets. Ensure accurate data entry and timely handover

to tele-calling for appointment booking.

- Local Partnerships:

Build and maintain relationships with gyms, yoga studios, chemists, diagnostics centers,

housing societies, and community leaders to secure recurring activity slots.

- Pamphlet & BTL Operations:

Execute area-wise pamphlet drops, standees, posters, and kiosk placements. Track

reach, response, and ROI.

- Territory Mapping:

Identify high-potential pockets (within 3 - 5 km radius) using footfall patterns, societies,

and offices. Maintain a structured activity calendar.

- Compliance & Brand Standards:

Ensure brand guidelines, patient consent protocols, and basic medical camp

hygiene/SOPs are followed.

- Reporting:

Submit daily activity reports (DAR), including leads generated, cost per lead (CPL),

photos, and outcomes. Participate in weekly reviews with Marketing & Clinic Ops teams.

Targets & KPIs

- Qualified leads per week & conversion to appointments

- Show-ups and first-visit conversions attributed to activities

- Number of activities executed per week (societies/corporates/partnerships)

- Cost per lead (CPL) and ROI by activity type

- Partner/society re-booking rate

Must-Have Skills

- 1 - 2 years in offline/field marketing, BTL, promotions, or event execution

- Strong coordination, negotiation, and problem-solving skills

- Comfortable with fieldwork, including weekends/early/late slots when required

- Basic Excel/Google Sheets proficiency; WhatsApp/Photos for activity documentation

- Hindi/English proficiency; Marathi knowledge preferred

Nice to Have

- Experience in healthcare, wellness, or retail activations

- Familiarity with catchments in Western/Central Mumbai

- Two-wheeler preferred (conveyance as per policy)

What We Offer

- Fixed salary + performance-based incentives (qualified leads & appointments)

- Training on clinic SOPs & patient communication

- Fast-growth environment with clear monthly targets and strong support from Marketing &

Clinic Ops teams

• Experience

  1 - 7 Years

• No. of Openings

  8

• Education

  12th Pass

• Role

  Marketing Executive

• Industry Type

  Advertising / MR / PR / Events

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Andheri DN Nagar