- Identify and pursue new business opportunities within the medical surgical sector, targeting hospitals, clinics, and healthcare institutions.- Conduct thorough market research to understand industry trends, customer needs, and competitor activities.- Build and nurture strong relationships with existing and potential clients, ensuring high levels of customer satisfaction and loyalty.- Understand client requirements and provide tailored solutions to meet their specific needs.- Develop and implement sales strategies to achieve business objectives and revenue targets.- Prepare and deliver compelling presentations and proposals to prospective clients, showcasing the benefits and features of the company's medical surgical products.- Monitor and analyze sales performance metrics, providing regular updates and insights to senior management.-- Prepare and submit sales reports, forecasts, and pipeline updates to track progress and identify areas for improvement.- Stay informed about industry trends, market developments, and competitor activities to identify opportunities and challenges.