Job briefTo help with the organisation, implementation, and optimization of our online marketing initiatives, we are searching for a skilled executive in digital marketing. For businesses like ours, digital product and service advertising is a challenging process with a lot of promise.The ideal applicant would be passionate about anything related to marketing and technology. You will have a solid understanding of the ideas behind digital marketing and how the Internet can be used to secure increasing income. You will have excellent suggestions to strengthen our marketing strategy and be tech-savvy and smart.ResponsibilitiesAssist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)To raise company and brand exposure, launch optimised online advertisements using Google Adwords, Facebook, etc.Participate fully in SEO campaigns (keyword, image optimization etc.)Utilize a range of Web analytics tools to evaluate the effectiveness of digital marketing initiatives (Google Analytics, WebTrends etc.)Requirements and skillsproven record in a similar position, such as a digital marketing executiveExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMPerfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writing