Area Sales manager - Modern Trade - Chennai Responsibilities: Handle accounts for National modern trade, E-commerce & standalone chains.Accountable for revenue generation and monitoring competitor- s activities, etc.Mentoring and providing training to the existing team for better understanding of the marketInvolved in recruiting new staff for the organization. (Promoter & Merchandiser, Senior Merchandiser)Successfully designing and implementing strategies for a focused brand and achieving agreed target for the department.Sharing best practice of Trade Marketing and Execution.Assuring the timely implementation of category and brand input plans.Enlarging section as a business contributing unit for the circle and branch through handling outlet level planning, budgeting, utilization of resourcesNegotiation & generation of POs from local buying managers, servicing of POs in co-ordination with supply chain for stocksEnsuring 100% fill rates to MT accounts by managing stocks at distribution centre & right forecasting.Handling Trade Activations for MT accounts in assigned territory for merchandising activities like new launches, visibility and promotions conducted at the account & customer service through generate sales.Handling team comprising of Sr. Merchandisers, Merchandiser & Promoters at the outlet level for merchandising.Execution of daily plan and weekly plan and monitor the Sr. merchandiser/Merchandisers/Promoter working the market.Supervise DSR, Sr. Merchandiser/Merchandiser/Promoter daily and achieve target assigned to them.Evaluate regularly the efficiency of DSR and channel.Get the logistics of stock smoothly from Warehouse to retailers.Manage relationships/agreements with external partnersFocus on maximum primary stock in the store through ARS/Manual orders.Ensuring proper merchandising in the store, Visibility, Signage, Gobbler and timely replenishment of stock (FIFO).