area sales manager - modern trade - chennai
responsibilities:
handle accounts for national modern trade, e-commerce & standalone chains.
accountable for revenue generation and monitoring competitor- s activities, etc.
mentoring and providing training to the existing team for better understanding of the market
involved in recruiting new staff for the organization. (promoter & merchandiser, senior merchandiser)
successfully designing and implementing strategies for a focused brand and achieving agreed target for the department.
sharing best practice of trade marketing and execution.
assuring the timely implementation of category and brand input plans.
enlarging section as a business contributing unit for the circle and branch through handling outlet level planning, budgeting, utilization of resources
negotiation & generation of pos from local buying managers, servicing of pos in co-ordination with supply chain for stocks
ensuring 100% fill rates to mt accounts by managing stocks at distribution centre & right forecasting.
handling trade activations for mt accounts in assigned territory for merchandising activities like new launches, visibility and promotions conducted at the account & customer service through generate sales.
handling team comprising of sr. merchandisers, merchandiser & promoters at the outlet level for merchandising.
execution of daily plan and weekly plan and monitor the sr. merchandiser/merchandisers/promoter working the market.
supervise dsr, sr. merchandiser/merchandiser/promoter daily and achieve target assigned to them.
evaluate regularly the efficiency of dsr and channel.
get the logistics of stock smoothly from warehouse to retailers.
manage relationships/agreements with external partners
focus on maximum primary stock in the store through ars/manual orders.
ensuring proper merchandising in the store, visibility, signage, gobbler and timely replenishment of stock (fifo).