Responsible for overall sales strategy of assigned area on a daily basis. Candidates should be smart enough to manage sales executive and monitor their daily activities for feedback on status of sales. Coordinate and implement sales target.Periodic visit of the selected routes of assigned area. Liaising with distributor for on time delivery, monitoring of collection of sale & crate outstanding in market. Promotion and placement of milk & milk products on the retail counters/outlets. Increasing channel and outlets. Generate and monitor daily and monthly status reports regarding overall sales achievement of each counter in selected routes of the markets.