Job Types: Full-time, Regular / PermanentExperience: minimum 6 months in SEOLocation: WFO companys location i.e. Dehradun, UttarakhandResponsibilities- Track, report, and analyze website analytics- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with editorial and marketing teams to drive SEO in contentcreation and content programming- Recommend changes to website architecture, content, linking andother factors to improve SEO positions for target keywords.Requirements- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and onlinecustomer acquisition.- In-depth experience with website analytics tools.