Candidates should be preferred from Ink CompanyDeploying successful marketing campaigns from ideation to execution.Developing strategies and tactics to boost the companys reputation and drive qualified traffic.Build strategic relationships with key industry players, agencies, and vendors.Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.Oversee and approve marketing material, from website banners to hard copy brochures and case studiesProduce valuable and engaging content for our website and blog that attracts and converts our target groupsMeasure and report on the performance of marketing campaigns, gain insight and assess against goals.Analyze consumer behavior and adjust email and advertising campaigns accordingly.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.