- Provide personalized academic counselling to prospective and enrolled students regarding courses, career paths, and educational goals.- Assess students needs, interests, and academic backgrounds to recommend suitable programs.- Guide students through the admission process, including application procedures, eligibility criteria, and documentation requirements.- Follow up with leads to ensure timely conversion to enrollments.- Provide detailed and up-to-date information about courses, certifications, and university partnerships.- Build and maintain positive relationships with students, parents, and educational partners.- Regularly check in with enrolled students to monitor academic progress and address challenges.- Offer support and motivation to improve student retention and success rates.- Maintain accurate and confidential records of student interactions, counseling sessions, and feedback.- Advise students on career planning, internships, and employment opportunities based on their academic performance and interests.- Coordinate with academic teams to align counseling with curriculum offerings and schedules.- Utilize CRM software to manage leads, schedule follow-ups, and generate reports.- Ensure timely updates of student information and communication records.