Digital Marketing Job Vacancies in Nainital

growing frozen food manufacturing company focused on delivering highquality, safe, and hygienic food products. The company aims to strengthen its digital presence to reach wider domestic and international markets.Roles & Responsibilities Develop and execute on-page, off-page, and technical SEO strategies Conduct keyword research relevant to frozen foods, FMCG, and B2B/B2C markets Optimize website content, landing pages, meta tags, URLs, and images Improve organic search rankings, website traffic, and lead generation Manage Google Search Console, Google Analytics, and SEO tools Perform website audits and fix technical SEO issues (page speed, mobile optimization, indexing) Create and manage backlink strategies and outreach campaigns Collaborate with content and design teams for SEO-friendly content Track, analyse, and report SEO performance metrics regularly Stay updated with search engine algorithm changes and SEO trendsSkills & Qualifications Proven experience as an SEO Executive / SEO Expert Strong understanding of on-page, off-page, and technical SEO Hands-on experience with SEO tools Knowledge of Google Analytics, Search Console, and Tag Manager Basic understanding of HTML, CSS, and website structure and website designing Experience in content optimization and link building Analytical mindset with strong reporting skills Knowledge of local SEO (Google Business Profile) is a plusPreferred Qualifications Experience in FMCG / Food Industry SEO Knowledge of e-commerce SEO Understanding of international SEO (if applicable)

Eligibility Criteria:Excellent command over Hindi & English (both verbal and written)Strong understanding of grammar, punctuation & writing toneAbility to research and write original, SEO-friendly contentKnowledge of social media trends, blog writing, and digital marketing content is a plusGood time management and ability to meet deadlines

looking for a dynamic Marketing Professional

Strategic SEO Planning: Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings. Collaborate with cross-functional teams to align SEO efforts with overall marketing objectives. Keyword Research and Optimization: Conduct in-depth keyword research to identify high-value opportunities. Optimize website content and meta data for targeted keywords to enhance search engine visibility. On-Page and Off-Page Optimization: Implement on-page optimization techniques to improve website structure and content. Execute effective off-page strategies, including link building and social media engagement. Technical SEO Excellence: Conduct regular technical audits and implement solutions to enhance website performance. Stay current with SEO best practices and emerging trends in the ever-evolving digital landscape. Analytics and Reporting: Utilize SEO tools and analytics platforms to monitor website performance and user behaviour. Generate insightful reports to track key metrics and provide recommendations for improvement.

FMCG (Fast-Moving Consumer Goods)?FMCGs, also known as Consumer Packaged Goods (CPG), are products that are:Sold quickly and at a relatively low cost.Purchased frequently (often daily or weekly).Consumed rapidly or have a short shelf life.Examples of FMCG Products:Food & Beverages: Packaged snacks (biscuits, chips), soft drinks, dairy (milk, cheese), ready-to-eat meals.Personal Care: Soaps, shampoos, toothpaste, cosmetics, detergents.Household Items: Cleaning supplies, toilet paper, over-the-counter medicines.2. The Core Challenge of FMCG MarketingThe market is characterized by high volume, low margins, and fierce competition. Since the products are low-cost, consumers exhibit low brand loyalty and often make impulse decisions at the point of purchase.The primary goal of FMCG marketing is to:Maximize Visibility: Ensure the product is on every shelf and highly visible (extensive distribution).Drive Trial: Get the consumer to buy the product the first time (promotions, offers).Build Top-of-Mind Recall: Make the brand the first one the consumer thinks of (powerful branding and advertising).3. Key FMCG Marketing Strategies & TrendsFMCG marketing operates across two main arenas: In-Store/Traditional and Digital/Modern.

Job Title: Content Writer Location: Haldwani Experience: 2 - 5 Years Department: Marketing About Us FMCG is a leader in the frozen foods industry. We re growing our digital presence and looking for a creative Content Writer to manage content and social media engagement. Role Overview We need a content professional who can craft engaging content, handle social media pages, plan content calendars, and optimize content for SEO to boost brand visibility. Key Responsibilities Write creative content for website, blogs, emailers & campaigns Handle and grow official social media pages Plan & manage social media content calendar Create fresh concepts aligned with marketing goals Implement SEO strategies to improve reach Edit/proofread content for quality & consistency Track analytics & optimize content performance What Were Looking For 2 - 5 years of content writing / digital marketing experience Strong writing, editing & storytelling skills Experience in social media page handling & growth Knowledge of SEO & digital marketing trends Creative, detail-oriented, and collaborative mindset