Opening For Marketing Executive

FMCG (Fast-Moving Consumer Goods)?

FMCGs, also known as Consumer Packaged Goods (CPG), are products that are:

Sold quickly and at a relatively low cost.

Purchased frequently (often daily or weekly).

Consumed rapidly or have a short shelf life.

Examples of FMCG Products:

Food & Beverages: Packaged snacks (biscuits, chips), soft drinks, dairy (milk, cheese), ready-to-eat meals.

Personal Care: Soaps, shampoos, toothpaste, cosmetics, detergents.

Household Items: Cleaning supplies, toilet paper, over-the-counter medicines.

2. The Core Challenge of FMCG Marketing

The market is characterized by high volume, low margins, and fierce competition. Since the products are low-cost, consumers exhibit low brand loyalty and often make impulse decisions at the point of purchase.

The primary goal of FMCG marketing is to:

Maximize Visibility: Ensure the product is on every shelf and highly visible (extensive distribution).

Drive Trial: Get the consumer to buy the product the first time (promotions, offers).

Build Top-of-Mind Recall: Make the brand the first one the consumer thinks of (powerful branding and advertising).

3. Key FMCG Marketing Strategies & Trends

FMCG marketing operates across two main arenas: In-Store/Traditional and Digital/Modern.

• Experience

  1 - 7 Years

• No. of Openings

  10

• Education

  Graduate (B.A, B.B.A, B.Com, B.Sc)

• Role

  Marketing Executive

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  H.S.VERMA BAJRANG CONSULTANCY & SECURITY SERVICES (INDIA BEST ON-LINE JOBS PLACEMENT SERVICES ) VEND