Opening For Marketing Executive

Bajrang Consultancy & Security Services

fmcg (fast-moving consumer goods)?

fmcgs, also known as consumer packaged goods (cpg), are products that are:

sold quickly and at a relatively low cost.

purchased frequently (often daily or weekly).

consumed rapidly or have a short shelf life.

examples of fmcg products:

food & beverages: packaged snacks (biscuits, chips), soft drinks, dairy (milk, cheese), ready-to-eat meals.

personal care: soaps, shampoos, toothpaste, cosmetics, detergents.

household items: cleaning supplies, toilet paper, over-the-counter medicines.

2. the core challenge of fmcg marketing

the market is characterized by high volume, low margins, and fierce competition. since the products are low-cost, consumers exhibit low brand loyalty and often make impulse decisions at the point of purchase.

the primary goal of fmcg marketing is to:

maximize visibility: ensure the product is on every shelf and highly visible (extensive distribution).

drive trial: get the consumer to buy the product the first time (promotions, offers).

build top-of-mind recall: make the brand the first one the consumer thinks of (powerful branding and advertising).

3. key fmcg marketing strategies & trends

fmcg marketing operates across two main arenas: in-store/traditional and digital/modern.

• Experience

  1 - 7 Years

• No. of Openings

  10

• Education

  B.A, B.B.A, B.Com, B.Sc, M.A, M.B.A/PGDM [Marketing]

• Role

  Marketing Executive

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  H.S.VERMA BAJRANG CONSULTANCY & SECURITY SERVICES (INDIA BEST ON-LINE JOBS PLACEMENT SERVICES ) VEND