Looking For Parts Marketing Manager

West India Equipments Pvt. Ltd.

Role Purpose- To strategize, lead, and execute marketing and business development initiatives that drive parts sales growth, customer retention, and brand visibility. The role is responsible for planning and implementing marketing campaigns, analyzing market trends, enhancing customer satisfaction, and aligning operations with overall dealership goals.

Key Responsibilities

● Marketing Strategy & Planning

○ Develop and implement a comprehensive marketing plan for parts business aligned with sales goals.

○ Design and manage promotional campaigns for seasonal sales, new product introductions, and loyalty programs.

○ Identify market trends, customer needs, and competitive movements to recommend strategic changes.

● Sales Enablement

○ Support parts sales teams with targeted campaigns, product training, and customer-specific promotions.

○ Track sales leads generated through marketing efforts and ensure effective handover to sales.

○ Collaborate with product support and service teams to design bundled service & parts programs.

● Customer Engagement & Retention

○ Design and deploy customer satisfaction initiatives, surveys, and feedback loops.

○ Drive customer loyalty programs and monitor retention rates across regions.

○ Ensure customer service benchmarks are met through marketing-driven engagement tools.

● Performance Reporting & Analysis

○ Measure the effectiveness of marketing activities against KPIs (sales uplift, ROI, retention, etc.).

○ Present monthly performance dashboards to management and propose optimizations.

○ Maintain CRM and parts sales databases to ensure updated and accurate customer intelligence.

● Team Collaboration & Development

○ Coordinate with branch managers, parts team, and service managers to align marketing efforts.

○ Train parts team in marketing-driven customer approaches and product positioning.

○ Plan regional customer events, parts expos, and digital outreach initiatives.

• Experience

  5 Years

• No. of Openings

  1

• Education

  B.E, B.Tech, Post Graduate Diploma

• Role

  Parts Marketing Manager

• Industry Type

  Industrial Products / Heavy Machinery

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Sarkhej