Job title: Senior Performance Marketing Manager Lead GenerationExperience: 48 Years (Lead Generation Experience Mandatory)Location: RemoteRole OverviewWe are looking for a Senior Performance Marketing Manager Lead Generation Growth Lead who can manage and scale paid media campaigns for multiple lead generation clients across industries such as real estate, education, healthcare, coaching, B2B, and services.Roles & ResponsibilitiesPaid Media Campaign ManagementPlan, execute, and scale campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)Scale campaigns while maintaining target CPL and lead qualityLead Generation Funnel OptimizationBuild and optimize TOF, MOF, BOF marketing funnelsStructure awareness lead capture retargeting campaignsOptimize landing pages, lead forms, and thank-you pagesPerformance & Budget ManagementManage campaign budgets and monitor performance metricsTrack CPL, CPQL, and conversion ratesIdentify funnel drop-offs and optimize campaign performanceCreative Testing & OptimizationWork with design and content teams to test different ad creativesExperiment with hooks, messaging angles, offers, and form structuresRun structured A/B testing to improve campaign performanceTracking & AnalyticsEnsure proper Pixel and Conversion API implementationSet up GA4 tracking and CRM integrationsQualification & SkillsStrong expertise in Meta Ads and Google Ads (Lead Generation campaigns)Understanding of lead generation funnels and conversion optimizationHands-on experience with GA4 and performance trackingStrong analytical and data-driven decision-making skillsExperience managing high-budget campaigns (15L+ monthly preferred)