Senior Performance Marketing Manager – Lead Generation

Job title: Senior Performance Marketing Manager – Lead Generation

Experience: 4–8 Years (Lead Generation Experience Mandatory)

Location: Remote

Role Overview

We are looking for a Senior Performance Marketing Manager – Lead Generation Growth Lead who can manage and scale paid media campaigns for multiple lead generation clients across industries such as real estate, education, healthcare, coaching, B2B, and services.

Roles & Responsibilities

Paid Media Campaign Management

Plan, execute, and scale campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)

Scale campaigns while maintaining target CPL and lead quality

Lead Generation Funnel Optimization

Build and optimize TOF, MOF, BOF marketing funnels

Structure awareness → lead capture → retargeting campaigns

Optimize landing pages, lead forms, and thank-you pages

Performance & Budget Management

Manage campaign budgets and monitor performance metrics

Track CPL, CPQL, and conversion rates

Identify funnel drop-offs and optimize campaign performance

Creative Testing & Optimization

Work with design and content teams to test different ad creatives

Experiment with hooks, messaging angles, offers, and form structures

Run structured A/B testing to improve campaign performance

Tracking & Analytics

Ensure proper Pixel and Conversion API implementation

Set up GA4 tracking and CRM integrations

Qualification & Skills

Strong expertise in Meta Ads and Google Ads (Lead Generation campaigns)

Understanding of lead generation funnels and conversion optimization

Hands-on experience with GA4 and performance tracking

Strong analytical and data-driven decision-making skills

Experience managing high-budget campaigns (₹15L+ monthly preferred)

• Experience

  4 - 8 Years

• No. of Openings

  2

• Education

  Diploma

• Role

  Performance Marketing Manager

• Industry Type

  Recruitment Consulting / Staffing Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home