Campaign Manager Job Vacancies in Gurgaon

About the role: This position will assist the marketing team in executing go-to-market campaigns. Desired Profile: Degree or equivalent in marketing or business Excellent oral and written skills Passion for food and alcoholic beverage sectors Management experience is a plus Energetic, driven, and highly organized Must have a passion for marketing Pro-active self-starter Ability to prioritize effectively Good team player able to work well with various stakeholders Ability to travel across India for meetings and events Responsibilities: The responsibilities will include but may not be restricted to the following: Brand Management: Developing and maintaining the brand identity for key mandates of the organisation, ensuring consistency across all marketing channels. Work with the team in building strategy, implementation of plans (both b2b and b2c), and evaluation. Marketing Strategy: Creating comprehensive marketing plans with the team that outline objectives, target markets, positioning strategies, and tactics for reaching key target audiences effectively. This may include traditional advertising, digital marketing, social media campaigns, retail partnerships, and promotional events. Market Research: Conducting market research to understand consumer trends, preferences, and behaviors related to food products. This includes analyzing competitors and identifying opportunities for differentiation. Content Creation: Generating engaging content for marketing materials, including website copy, product descriptions, infographics, blog posts, social media posts, and email newsletters. Campaign Management: Planning and executing marketing campaigns from start to finish, including budget allocation, timeline management, and performance tracking. This involves coordinating with internal teams and external agencies to ensure successful implementation. Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns using key performance indicators (KPIs). Generating reports to evaluate the effectiveness of marketing efforts and identify areas for improvement. Relationship Management: Develop and maintain strong and continuous relationships with influencers and key opinion leaders Design: Work with the design team to curate key visuals for the mandate Events: Organize and manage influencer, trade, and healthcare events Partnerships: Set up and execute media and brand partnerships Stay abreast of the ever-changing industry landscape and best practices in the field Identify trends and explore new collaborative opportunities Vendor Management Manage database of key activities and contacts Support wider marketing team with various projects

Key Responsibilities Lead Generation & Performance Marketing Generate qualified B2B leads through Google Ads, LinkedIn, Meta, YouTube, and other digital channels. Achieve monthly lead generation targets for EPR, BIS, WPC, Sustainability, and related services. Manage WhatsApp automation platforms such as Interakt/Gallabox. Coordinate with SEO and third-party marketing agencies to drive measurable results. Digital Campaign Management Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and YouTube. Monitor campaign performance, budgets, and ROI. Continuously improve lead quality and conversion rates. Website, SEO & Content Marketing Improve website traffic and search rankings through SEO and content initiatives. Optimize landing pages for lead generation and conversions. Coordinate development of blogs, case studies, newsletters, white papers, presentations, and marketing collateral. Social Media & Brand Building Manage company presence across LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile. Develop and execute content calendars. Strengthen brand visibility and engagement across digital platforms. Marketing Automation & Analytics Manage CRM integration, lead tracking, email marketing, and marketing automation workflows. Track key KPIs including Leads Generated, CPL, Website Traffic, Conversion Rates, ROAS, and Campaign ROI. Prepare monthly performance reports with actionable insights. Sales Enablement & Market Research Support the sales team with presentations, proposals, brochures, and marketing collateral. Monitor industry trends, competitor activities, and regulatory developments. Identify new opportunities and recommend growth-focused marketing initiatives. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 3-7 years of experience in Digital Marketing, Performance Marketing, or Lead Generation. Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, and Marketing Automation tools. Strong analytical, communication, and project management skills. Experience in B2B marketing will be preferred.

Role: Marketing Manager - MaleExp: 2+ yrs Location: GurgaonSalary: up to 10 LPA> 5 days working> Work from office- Must have exp. in an Ad Agency & client coordination- Plan & develop marketing campaigns to promote products and services, working with hashtag#advertising and promotion managers- Experience with content marketing, social media marketing and PR- Negotiate contracts with vendors and suppliers (or freelancers) to get the best terms possible- Research and analyze market trends, demographics, competitor products, and other relevant information to help form marketing strategies, globally

Formulate & execute organisations digital marketing strategy across all marketing channels with expertise in AdWords, Facebook & InstagramImplementing performance based digital marketing techniques of SEM, remarketing display advertising for lead.Sheetal Tanwar