Roles and Responsibilities:
€¢ Collaborate with the team to develop strategic Mobile Campaign plans that align with business objectives and affiliate partner capabilities.
€¢ Oversee the execution of campaigns, ensuring all elements are CPI, CPR delivered on time, within budget, and in alignment with campaign objectives.
€¢ Generate regular reports on campaign performance, providing insights and recommendations for improvement.
€¢ Stay ahead of industrial trends, best practices, and emerging technologies in mobile affiliate marketing. Incorporate new insights into campaign strategies and execution.
€¢ Monitor CPI, CPR campaign performance metrics and KPIs. Analyze data to identify opportunities, and areas for optimization. Implement strategies to maximize campaign effectiveness and ROI.
Requirements:
€¢ Bachelor's degree in Marketing, Business Administration, or related field. MBA or equivalent experience preferred.
€¢ 1-2 years of experience in mobile/apps marketing, with a proven track record of successfully managing affiliate programs and campaigns.
€¢ Excellent communication and interpersonal skills, with the ability to build and maintain relationships with mobile affiliate partners and internal stakeholders.
€¢ Deep understanding of marketing concepts, strategies, and tactics.
€¢ Familiarity with marketing channels and practices, including DPS, RTB and Media buying platforms & other mobile publishers/sources.