Database Marketing Job Vacancies in Pune

Supervise the execution, monitoring and measurement of marketing campaigns and their successManaging trigger email campaigns throughout the customer lifecycle to maximise sales.Carrying out segmentation of the database and implementing remarketing strategies.Ensuring all email campaigns comply with current email best practice in the industry.Tracking and reporting on email campaigns in order to guide improvements.Creating synchronisation between Data team and EM Team for a smooth delivery.Maintaining day to day reports.

Job Responsibilities:1) Plans and executes all web, SEO/SEM, database marketing, email, social media, and displayadvertising campaigns.2) Designs, builds, and maintains our social media presence.3) Measures and reports performance of all digital marketing campaigns and assesses againstgoals (ROI and KPIs).4) Identifies trends and insights and optimizes spend and performance based on the insights.5) Brainstorms new and creative growth strategies through digital marketing.6) Plans, executes, and measures experiments and conversion tests.7) Collaborates with internal teams to create landing pages and optimize user experience.8) Utilizes strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch points.9) Identify critical conversion points and drop off points and optimize user funnels.