Marketing Executive develops, implements, and manages digital marketing strategies across channels to enhance brand visibility, engage audiences, drive traffic, generate leads, and boost conversions.Key Responsibilities:1. Digital Strategy:- Craft and execute digital marketing plans aligning with business goals.- Identify target audiences and effective channels.2. Channel Management:- Manage social media (Facebook, Instagram, LinkedIn, Twitter).- Handle email marketing campaigns.- Work on SEO for website visibility.3. Content & Creatives:- Develop engaging digital content (blogs, social posts, videos).- Collaborate on graphics, ads creatives.4. Performance Analysis:- Track campaign performance via analytics (Google Analytics).- Report on KPIs: traffic, engagement, leads, conversions, ROI.5. Lead Generation & Conversion:- Implement tactics for lead gen and conversion optimization.6. Collaboration:- Work with sales, content, design teams for cohesive efforts.Requirements:1. Digital Skills:- Proficiency in digital channels: social media, email, SEO/PPC.- Familiarity with tools like Google Analytics, Ads.2. Content Creation:- Ability to create engaging digital content.3. Analytical Skills:- Comfort with data analysis, interpreting metrics.4. Communication:- Good communication for collaboration, reporting.Desired Attributes:1. Adaptability: Adapt to digital trends, platforms.2. Creativity: Bring creative ideas for engagement.3. Results-Oriented: Focus on driving outcomes like leads, conversions.4. Tech-Savvy: Comfortable with digital tools.Digital Marketing Areas:1. SEO: Improve search visibility.2. Social Media: Engage audiences on platforms.3. Email Marketing: Drive engagement via emails.4. PPC: Paid advertising like Google Ads.5. Content Marketing: Valuable content for audiences.Skills Beneficial:- Experience with Google Analytics, Ads.- Knowledge of social media advertising.- Understanding of conversion optimization.