Market Research Analyst- Lightning Devision

Lapl Automotive Ltd

s📌 Job Title: Market Research Analyst-Lightning Devision

🏢 Company: LAPL Group

🕒 Employment Type: Full-Time

📌 Location: WALUJ MIDC, Aurangabad

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🔍 Job Purpose:

To research and analyze current market trends, customer behavior, and competitor activities, providing actionable insights to help LAPL Group identify new markets, improve product positioning, and increase sales performance.

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🎯 Key Responsibilities:

• Conduct market research to identify potential areas where our products can be marketed and sold.

• Study industry trends, competitor strategies, and market movements.

• Analyze customer needs, preferences, and feedback to recommend suitable product-market fit.

• Prepare detailed research reports, market maps, and insight-driven presentations.

• Suggest new geographic areas or customer segments to target.

• Support Sales & Marketing teams with data and insights to shape go-to-market strategies.

• Track and measure market potential for existing and new products.

• Maintain databases of relevant industry and customer data.

• Assist in surveys, field studies, and direct customer interviews where required.

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🧠 Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, or related field (MBA preferred).

• 1 years of experience in Market Research or Business Analysis (Freshers with strong analytical skills may be considered).

• Strong analytical and research skills with proficiency in Excel, PowerPoint, and online research tools.

• Excellent communication and presentation skills.

• Ability to work independently and deliver actionable insights.

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🎯 Goal of the Role:

To understand the customer needs and market demand, and guide the company on where, how, and to whom we should market and sell our products.

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• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  B.A, B.B.A, B.Tech, Any Bachelor Degree, M.B.A/PGDM, MSW

• Role

  Market Research Analyst

• Industry Type

  Automobile / Auto Ancillaries

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Sector-L , MIDC ,Waluj,Aurangabad,MH