Market Research Analyst- Lightning Devision

Lapl Automotive Ltd

s📌 job title: market research analyst-lightning devision

🏢 company: lapl group

🕒 employment type: full-time

📌 location: waluj midc, aurangabad

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🔍 job purpose:

to research and analyze current market trends, customer behavior, and competitor activities, providing actionable insights to help lapl group identify new markets, improve product positioning, and increase sales performance.

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🎯 key responsibilities:

• conduct market research to identify potential areas where our products can be marketed and sold.

• study industry trends, competitor strategies, and market movements.

• analyze customer needs, preferences, and feedback to recommend suitable product-market fit.

• prepare detailed research reports, market maps, and insight-driven presentations.

• suggest new geographic areas or customer segments to target.

• support sales & marketing teams with data and insights to shape go-to-market strategies.

• track and measure market potential for existing and new products.

• maintain databases of relevant industry and customer data.

• assist in surveys, field studies, and direct customer interviews where required.

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🧠 required skills and qualifications:

• bachelor’s degree in marketing, business, economics, or related field (mba preferred).

• 1 years of experience in market research or business analysis (freshers with strong analytical skills may be considered).

• strong analytical and research skills with proficiency in excel, powerpoint, and online research tools.

• excellent communication and presentation skills.

• ability to work independently and deliver actionable insights.

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🎯 goal of the role:

to understand the customer needs and market demand, and guide the company on where, how, and to whom we should market and sell our products.

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• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  B.A, B.B.A, B.Tech, Any Bachelor Degree, M.B.A/PGDM, MSW

• Role

  Market Research Analyst

• Industry Type

  Automobile / Auto Ancillaries

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Sector-L , MIDC ,Waluj,Aurangabad,MH