sales and business development:
customer relationship management: the sales manager interacts with potential clients, maintains existing customer relationships, and identifies new business opportunities. they actively engage with contractors, builders, and construction companies to promote ready-mix concrete products.
market research: staying informed about market trends, competitor offerings, and customer preferences is essential. the sales manager analyzes market data to adjust sales strategies and pricing.
quotation preparation: they prepare accurate and competitive quotations for clients based on project requirements.
order management and coordination:
order intake: the sales manager collaborates with the sales team to ensure accurate order taking. they understand customer needs, project specifications, and delivery timelines.
scheduling and dispatching: coordinating with dispatch teams, the sales manager ensures timely delivery of concrete to construction sites. efficient scheduling and dispatching of concrete trucks are crucial.
inventory management: monitoring raw material inventory levels (such as cement, aggregates, and admixtures) is part of the role. ensuring availability while minimizing excess stock is essential.
technical knowledge and product expertise:
understanding of concrete mixes: the sales manager should have a solid understanding of different concrete mixes (., m20, m25, etc.) and their applications.
product knowledge: they educate customers about the benefits of ready-mix concrete, including strength, durability, and consistency.
technical support: addressing customer queries related to concrete specifications, additives, and curing methods is crucial.
fleet management and logistics:
managing concrete trucks: the sales manager oversees the fleet of concrete delivery trucks. this includes maintenance, scheduling, and optimizing routes.
delivery coordination: coordinating with drivers and logistics teams ensures on-time deliveries to construc