# Social Media ManagerIndustry: Women's Ethnic Fashion / ApparelLocation: Delhi NCREmployment Type: Full-Time### About the RoleWe are looking for a creative, proactive, and results-driven Social Media Manager to manage and grow our brand presence across all major social media platforms.The person will be responsible for planning, creating, coordinating, posting, and managing content across Instagram, Facebook, YouTube, LinkedIn, Google Business Profile, and other relevant platforms.This role is ideal for someone who understands fashion, visual content, social-media trends, reels, storytelling, and digital marketing, and can turn our latest collections and products into engaging content that increases brand visibility and generates business enquiries.### Key Responsibilities1. Social Media Management* Manage the company's social media profiles across Instagram, Facebook, YouTube, LinkedIn, Google Business Profile and other relevant platforms.* Create and maintain a monthly/weekly social media content calendar.* Schedule and publish posts, reels, stories, videos, product launches and collection updates consistently.* Ensure all profiles remain active, professional and up to date.* Maintain consistent brand identity, tone and visual style across platforms.2. Content Creation & Coordination* Plan creative content around new collections, products, trends, festivals and seasonal occasions.* Create engaging Instagram Reels, posts, carousels and stories.* Coordinate with photographers, videographers, designers and internal teams for content creation.* Shoot simple behind-the-scenes/product content using a smartphone when required.* Write captions, hooks, CTAs, hashtags and other supporting copy.* Repurpose content intelligently across different platforms.3. Fashion & Trend Research* Regularly monitor Instagram, YouTube and other platforms for emerging fashion and content trends.* Identify trending reel formats, sounds, hooks, editing styles and content ideas.* Develop content ideas that are relevant to the Indian ethnic-wear and fashion industry.* Study competitor social-media activity and identify opportunities for differentiation.4. Audience & Community Management* Monitor comments, DMs, mentions and enquiries.* Respond professionally and promptly to customer/retailer queries.* Identify genuine business leads coming through social media and coordinate with the sales team.* Encourage engagement through polls, questions, stories and other interactive formats.5. Growth & Performance* Track monthly performance across all social-media platforms.* Monitor reach, impressions, engagement, followers, views, shares, saves, profile visits and enquiries.* Identify what type of content performs best and continuously improve the content strategy.* Provide a monthly report with key performance metrics and recommendations.* Work towards increasing brand awareness, follower growth, engagement and business enquiries.6. Brand & Product Promotion* Promote new collections and products through strategic social-media campaigns.* Create content around launches, festive collections, bestsellers and special offers.* Highlight the brand's strengths as a manufacturer/wholesaler and build credibility among retailers and business buyers.* Support campaigns designed to attract retailers, distributors and wholesale customers.### Required Skills* 1-3 years of experience in social media management/content creation preferred.* Strong understanding of Instagram and YouTube.* Good knowledge of Reels, Stories, Instagram algorithms and social-media trends.* Basic graphic-design and video-editing skills.* Familiarity with tools such as Canva, CapCut, Meta Business Suite or similar platforms.* Excellent content-writing and caption-writing skills.* Good understanding of hashtags, keywords and social-media SEO.* Strong visual sense, particularly for fashion and lifestyle content.* Ability to work independently and meet posting deadlines.* Good communication and coordination skills.### Preferred* Experience working with fashion, apparel, ethnic wear, jewellery, lifestyle or D2C brands.* Experience managing YouTube channels and creating short-form video content.* Knowledge of Meta Ads and basic digital marketing.* Understanding of Google Business Profile and local SEO.* Photography/videography skills.* Experience generating leads through social media.### Key Performance Indicators (KPIs)The candidate will be evaluated on:* Consistency and quality of content published.* Growth in Instagram, Facebook and YouTube presence.* Reel/video views and engagement.* Follower growth and audience quality.* Increase in profile visits and enquiries.* Leads generated through social media.* Improvement in Google Business Profile activity.* Quality and execution of new content ideas.* Monthly reporting and performance analysis.### What We Are Looking ForWe are looking for someone who doesn't just upload posts.The ideal candidate should think like a content creator + social media strategist + brand manager - someone who can understand our products, identify what will work online, create compelling content around them, and continuously improve our social-media presence.If you are passionate about fashion, content creation and social media and enjoy building brands from the ground up, we would like to hear from you.