Key ResponsibilitiesTo fulfill and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plansTo ensure full compliance of sales, price management, promotion and merchandisingDistributionTo ensure distribution objectives for specific SKUs are achieved as per sales planFocus on driving sales in neighborhood bars and pubsTo ensure a high standard of presence and merchandising for key products in the tradeTo ensure target price levels for both trade and consumers are implementedPromotionsIdentify target outlets, negotiate and implement promotional activities at the highest possible standardFeedback and evaluation of results for sales and marketing managements reviewControlTo recommend appropriate level of credit and duration to trade accounts as per standard policies and proceduresTo ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales managementTrade RelationshipsDevelop and maintain amiable win-win relationship with key customersManage and improve performance of assigned trade accountsSales ManagementTo achieve the following core KPIsBrand sales target volumeTrade spend (A&P, NSI, FTT)Provide timely and accurate information for the updating of Salesforce.comEvaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiencyKey RequirementsBachelors Degree and above, minimum O level2 years of sales experience in multinational FMCG companies, hospitality industry, or similar experiencesExperience in wine & spirits would be preferredFluent in English, Mandarin and other dialects would be a bonus as you would be liaising with foreign vendors on a regular basisExcellent interpersonal skills and an outgoing personalityPossess an analytical and logical thinking processDisciplined approach to management of people and workComputer skill