Customer service: Greet customers, answer questions, and provide product information Sales: Identify opportunities, develop relationships, and recommend products Inventory: Monitor stock levels, replenish merchandise, and report discrepancies Store operations: Maintain a clean and organized sales floor, and ensure products meet merchandising standards Marketing: Promote sales, promotions, and loyalty programs Reporting: Prepare reports by collecting and analyzing information Training: Train new staff and ensure they are knowledgeable about products and service