PPC Executive Graduate Experience Jobs in Mohali

About the Role:We are looking for a passionate and result-oriented PPC Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience with Google Ads and a strong understanding of performance marketing strategies.Key ResponsibilitiesPlan, create, and manage PPC campaigns on Google AdsPerform keyword research and competitor analysisOptimize campaigns to improve CTR, CPC, CPA, and ROASMonitor daily campaign performance and budgetsCreate and analyze performance reportsConduct A/B testing for ads and landing pagesWork closely with the design and content teamsTrack conversions using Google Analytics and other toolsPreferred SkillsExperience with Meta (Facebook/Instagram) AdsUnderstanding of SEO and landing page optimizationKnowledge of e-commerce or lead generation campaigns

Key Responsibilities:Plan, manage, and optimize PPC campaigns across platforms like Google Ads, Meta, and LinkedIn to drive performance and ROI.Conduct keyword research and create high-performing ad copies with A/B testing to improve engagement and conversions.Monitor campaign metrics (CTR, CPC, ROAS, conversions) and perform regular audits to ensure effective budget utilization.Collaborate with design and content teams to develop creatives and landing pages that support campaign goals.

1. Bidding through Upwork Portal2. Sending proposals to clients3. Lead generation via LinkedIn4. Good written and oral English5. Willing to learn

A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.