Creating/Managing Paid campaigns on Facebook, Instagram, Twitter, LinkedIn, and other social media networks.Creating/Managing Paid Campaigns on Google AdWords & Display Networks.Should be well versed with Facebook Ads Manager/ Business ManagerWill be involved in Digital Strategy for Lead Generation and Visibility Campaigns.Should have worked with a team of SEO.Execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media Marketing / Content Marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.Optimizing ad copies and landing pages for better results.Experiment with various advertising channels and track conversions to figure out - what works best for the company.Keyword research using various toolsGenerating reports & analyzing account performance. SMO, PPC, ORM, Web designers, Graphic Designers, Content WritersWill closely work with the CEO & Sales VPS in order to have direct alignment with the business goal & aiming at the revenue target set.Should have managed budgets of minimum10-20 Lacs per month for performance marketing.Should be comfortable with strategizing, planning, and execution of the campaigns. Should have experience handling a team ofPerformance marketing executives.Should have worked on PPC platformsSuch as Google ads, FB ads, Linkedin ads eticShould be able to optimize the CPL keeping in mind both lead flow and quality.Should understand the sales funnel very well.Should be well versed with digital analytics.Should be exposed to sales automation.Working in all areas of SEM, including PPC, SEO, and Social media channels and updating our blog.