Were looking for a Digital Marketing Executive to join our team and help enhance our online marketing strategies. The role involves promoting our products and services via digital channelsa process that, while complex, offers significant potential and is becoming increasingly beneficial for companies like ours.The perfect candidate will be passionate about marketing and technology, and have a solid understanding of digital marketing concepts. They will understand how the internet can be a powerful tool for generating revenue. They should be tech-savvy, intuitive, and brimming with ideas to bolster our marketing campaign.ResponsibilitiesDevelop strategies to establish a strong digital relationship with customersManage and monitor our companys ongoing presence on social media platforms (Twitter, Facebook, etc.)Launch optimized online ads via Google Adwords, Facebook, etc. to boost company and brand recognitionParticipate actively in SEO efforts (keyword, image optimization, etc.)Create online newsletters and promotional emails, and manage their distribution across various channelsGenerate creative ideas for content marketing and website updatesWork with designers to enhance user experienceUse a range of Web analytics tools (Google Analytics, WebTrends, etc.) to measure the performance of digital marketing effortsStay updated on online marketing trends and adjust strategies accordinglyMaintain relationships with media agencies and vendorsRequirementsIt would be excellent if you possess relevant experienceExcellent grasp of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords, email campaigns, and SEO/SEMFamiliarity with ad serving tools (e.g., DART, Atlas)Proficient in web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)Skills and experience in creative content writingAnalytical mindset and critical thinking abilitiesExcellent communication and interpersonal skillsGraduate / Under-Graduate